Google Registry
☁️Standard Pricing
Standard wholesale pricing is set at a highly competitive $14.00 for .app and $12.00 for .dev -- among the lowest baselines in the tracked set -- driving mass market developer adoption.
Premium Strategy
Google Registry enforces flat, equal pricing for premium registration and annual renewal across both TLDs, in six discrete tiers each. This fosters predictable multi-year budget planning for enterprises and promotes high customer retention. Note that .dev now carries the deeper tracked premium inventory of the two, a direct consequence of .app's near-total saturation leaving little unsold.